Unlocking Success: How I Discovered the Art of Selective Learning in Business

 

by Elena Kuklova

Hey there! I'm Elena Kuklova, the mind behind EJ-UNI designer bags. Before diving into this world, I spent 15 years in foreign trade. Let me tell you about my eye-opening moment at Skolkovo.

I was that eager beaver, signing up for every program: Presidential courses, workshops, training sessions—you name it, I was there, notebook ready, eyes sparkling. But while listening to a negotiation workshop, it hit me: “This doesn’t resonate with me.”

The info wasn’t bad; it just didn’t align with my vision or business. Suddenly, a thought clicked, and I realized: Knowledge is a buffet. You don’t load your plate with everything—just what you crave at that moment!

I used to think I had to consume every piece of information “just in case.” But I learned that 90% is forgettable or irrelevant. I felt like a newbie trying to ace essays without mastering the basics.

Then I decided to filter. I stopped chasing systematic theories; I focused on what resonated with me. And emotionally? That’s where the magic is.

I’m not just peddling bags; I’m selling feelings:

• Confidence (“I look good in this”)
• Inspiration (“I stand out”)
• A story (“It’s handcrafted, it’s got soul”).

Clients don’t just buy a product; they buy an experience.

So what do I take from this overload of info?

1. Stop fearing that you’ll miss out. What’s crucial will find you.
2. Grab what’s meant for you. If a course offers just one golden nugget—celebrate it!
3. Sell emotions. Prices fade; feelings linger.

Now? I don’t study; I choose. Just like you can choose whether to keep reading or embrace the insights you’ve already found.

Source MosFocus Magazine